The Challenge
The Department of Health and Human Services (HHS) needed to build awareness and trust around the LymeX Innovation Accelerator among patients, caregivers, healthcare providers, federal partners, and other stakeholders, including a Lyme disease community that had long felt unheard.

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My Approach
I helped develop and execute the communications strategy, working directly with federal leaders, patients, contractors, and designers. I translated complex health information and qualitative research into plain-language reports, blogs, speeches, FAQs, social content, roundtable materials, and stakeholder communications.

 

The Impact
The work helped inform new policies, innovation challenges and program initiatives. The client was so pleased with the Human-Centered Design report that I was subsequently engaged to help develop another HHS report focused on climate change and social determinants of health.