The Challenge
A global technology company wanted to increase awareness and use of its internal Meetings & Events program, but reaching employees across a massive, siloed organization was difficult. Ongoing technology issues also made transparent, timely communication about fixes and enhancements critical.

 

My Approach
I developed and executed a multi-channel communications strategy using targeted emails, Slack, wiki content, user guides and multimedia. I also turned employee feedback into actionable insights and messaging designed to build visibility and trust.

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The Impact
Program awareness increased 2.5% in one quarter — achieving half of the annual goal — while Slack followers grew 161% in just five months.